An interesting statistic is that childhood obesity rates are increasing every year. Parents busy work schedules don't help the cause. The ugly truth that kids simply refuse to eat vegetables and other healthy foods. The author Jessica Seinfeld can speak for all parents who struggle to feed their kids at the dinner table. Seinfeld wages a personal war against sugars, packaged foods, nutritional lies. She offers tasty alternatives for parents who just don't have the time. Seinfeld has developed a month's worth of meals for kids of all ages. Some dishes include: pureed cauliflower in mac and cheese, kale in spaghetti and meatballs. The book also contains humorous personal stories.